Why Knowledge Cards Matter on Xiaohongshu

Visual content on Xiaohongshu receives 3-5x more engagement than text-only posts. Knowledge cards combine the best of both worlds: informative content presented in a visually appealing format that's easy to consume and share.

Top 10 Templates for Maximum Engagement

1. Minimalist Study Notes TRENDING

Perfect for educational content, book summaries, and learning tips. This template uses clean lines, simple typography, and a monochromatic color scheme with one accent color.

3:4 Ratio Sans-serif Font White Background Highlighter Accents
2. Gradient Background Cards POPULAR

Eye-catching gradients that work especially well for motivational quotes, daily affirmations, and lifestyle tips. The gradient creates visual interest without overwhelming the content.

Soft Gradients Bold Headlines Centered Text Instagram-ready
3. Pinterest-Style Collage HIGH SAVES

Combines multiple images with text overlays, perfect for fashion tips, recipe collections, or travel guides. This style encourages users to save posts for later reference.

Multi-image Text Overlays Mood Board Style Aesthetic Focus

How to Choose the Right Template

Selecting the perfect template depends on three key factors:

  1. Your Content Type: Educational content works best with clean, minimal designs, while lifestyle content can be more playful.
  2. Your Target Audience: Gen Z prefers bold, trendy designs, while professionals appreciate clean, organized layouts.
  3. Platform Optimization: Always use the 3:4 aspect ratio for optimal display on Xiaohongshu.

Quick Tips for Template Success

  • Keep text concise - aim for no more than 12 lines per card
  • Use high contrast between text and background for readability
  • Include your brand colors consistently across all cards
  • Leave adequate white space to avoid cluttered appearance
  • Test different templates to see what resonates with your audience

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Conclusion

The right template can make the difference between a post that gets scrolled past and one that gets saved, shared, and drives real engagement. Start with these proven templates and customize them to match your unique style and content needs.

Remember, consistency is key on Xiaohongshu. Pick 2-3 templates that work for your content and use them regularly to build a recognizable visual brand that your followers will come to know and love.